Life Healthcare Ghana Ltd has over the years created a strong brand image and reputation amongst its valued customers and suppliers, due to its commitment and loyalty in business and in the healthcare industry. Currently, in Accra there are three pharmaceutical branches; two dental and one medical clinic located in key distribution areas. With a laser-like focus on customer service and management, Life Healthcare Ghana Ltd has seen considerable growth in the market and has indeed gained competitive advantage over its rivals. Life Healthcare Ghana Ltd aims to minimize this gap by providing professional credibility, reliability and differentiation in all aspects of the health care industry. Life Healthcare Ghana Ltd offers a wide range of quality medication, cosmetics, pharmaceutical products and medical services to the middle income and upper class consumers in which the company prides itself on prestigious customer service and satisfaction at relatively standard prices.